introducing: Buttes Watch Company

Hat tip to Watchipedia Blog.

NOTE: Before any English speaker starts cracking jokes, Buttes is pronounced with a U like in the adjective sure and the noun brochure. The last three letters T-E-S are left silent. It is a Swiss village in remote Val de Travers valley, close to the French border.

BWC was founded in 1924 and met with success until the 1980’s quartz crisis, which it barely survived before being overtaken in 1991. Manufacturing was then moved to Swiss-German Solothurn canton and commercial activities assigned to Reek GmbH in Pforzheim, Germany.

The company was absorbed by Maddox Ag of Pforzheim in 1999 and placed under the control of Stark watches of Pforzheim in 2003.

Here are shots of the C-Type collection, unveiled before Baselworld 2010:

The company has an very nice portfolio of classic collections that are very competitive in pricing: the model pictured below is available starting from EUR 1199. I selected a few pages from their catalog that show the range of sporty designs with mechanical calibres:

Posted in brand of origin, ETA 2824-2, legacy, Unitas 649X, Valjoux 7750 | Leave a comment

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