Hat tip to Grégory Pons of BusinessMontres.com.
Based in Switzerland, watchmaker Peter E. Kreuter-Gariko launched the Web site eX watches, where according to the founder, customers can order an eXclusive timepiece.
I was expecting the catalog to show a range of watch components that one can choose from, but apparently the only choices are pre-organized combinations. The advantage of eX watches would thus be to allow buyers to cut through middle-men and get a better value-for-money on their timepiece.
Mr. Kreuter-Gariko assembles the watches and takes special care in fine-tuning the movement. This would have the benefit of providing customers with mechanical watches that only vary by seconds per day, when mass-produced mechanical watches are sometimes allowed to vary by 15 seconds per day.