Vergo Avius: affordable Nouvelle Horlogerie

If the reader is not familiar with the French term “Nouvelle Horlogerie”, it is the name of a horological genre launched by Audemars-Piguet/Renaud Papi with Richare Mille and Urwerk; and subsequently followed by brands such as Hublot, Hautlence, CVSTOS, ConcordREBELLION timepieces, Ladoire, Linde Werdelin and the temporarily hibernated Wyler Vetta.
The concept consists of building futuristic-looking mechanical watches with custom-made movements and space-age materials. As a matter of fact, the fields of automobile racing and aviation are often a source of inspiration for aesthetics. Everything about those watches is “stratospheric”… especially the price: it will cost as much as a real sports car to have one of those timepieces on the wrist.

Luigi Aguzzi (photo credit Dario Tassa)

Luigi Aguzzi (photo credit Dario Tassa)

Enters Luigi Aguzzi, an Italian watch connoisseur specialized in micromechanical development for surgery and dentistry. In 2009, Mr. Aguzzi decides to add his contribution to the world of Nouvelle Horlogerie watch making. He want to rely upon the best suppliers in the field to produce his own state-of-the-art timepiece with an Italian touch. Living in the Bergamo province, at a stone’s throw from Switzerland, our micro-mechanician travels by night to spend the next day visiting prospective suppliers and come home with a new clue to reach his goal.

For the design, he called upon Erminio Rizzotti, Industrial Design veteran and teacher at the accredited Politecnico university of Milan. Mr. Aguzzi took care of the 3D construction himself and decided to release his first collection under the latin brand Vergo Avius which roughly translates to “looking forward”. The collection name Leonardo comes after his own son.

Vergo Avius Leonardo (photo credit Dario Tassa)

Vergo Avius Leonardo (photo credit Dario Tassa)

The case, rated to 10 bar, is entirely built in Italy by Fim-Premec SRL from Modena. Each one of the 297 frame constructions takes several hours to be lathed on 5-axis machines, out of blocks of an aircraft aluminium alloy called 7068. The aluminum is nickel-plated before receiving a PVD coating. Some other parts are built in titanium G5 an alloy that Mr. Aguzzi is familiar with for its broad use in medical technology for its anti-magnetic and hypoallergenic qualities.

Vergo Avius Leonardo (photo credit Dario Tassa)

Vergo Avius Leonardo (photo credit Dario Tassa)

The polymer bracelets are built by Silcon-Plastic SRL from Forno di Zoldo, Italy; and the dials come from Fabbrica Quadranti of Mendrisio, nearby Switzerland.

Vergo Avius Leonardo (photo credit Dario Tassa)

Vergo Avius Leonardo (photo credit Dario Tassa)

For the movements, Mr. Aguzzi relied upon the slim and high-torque construction of the ETA 2892-2 movement, which in this case received a custom rotor built by Christian Gros SA. The assymetric dial display was achieved thanks to a module from reputed movement maker Soprod SA, who supplies prestigious companies like Baume & Mercier, Hermès and Perrelet. The modue features: retrograde day indication at 3 o’clock, retrograde power reserve at 6 o’clock and cyclical date indication at 9 o’clock.

Vergo Avius Leonardo (photo credit Dario Tassa)

Vergo Avius Leonardo (photo credit Dario Tassa)

Vergo Avius warranty card (photo credit Dario Tassa)

Vergo Avius warranty card (photo credit Dario Tassa)

To ensure that the watches will only be serviced by authorized watchmakers, they are sealed with custom-made screws that require proprietary tool for opening.

In total, there are 99 pieces per colour (Black, Sky Chrome or Gun Metal) and each model is sold for 5,850 EUR, an extremely competitive price if we consider the high technological added-value of these watches.

For purchase or distribution, Mr. Aguzzi can be contacted directly from the official Vergo Avius Web site:
www.vergoavius.it

Posted in arty, assembler, brand of origin, editorial, ETA 2892-A2, Limited edition, novelty, original designs | 5 Comments

5 Responses to Vergo Avius: affordable Nouvelle Horlogerie

  1. Luigi Aguzzi says:

    Dear http://www.watchprojects.com

    thanks one time more fer the article, I write to tell you that we have also a facebook page where are visible same videos about same working fase (tooling) and a little video about the Watch “Leonardo”

    Best regards

  2. Luigi Aguzzi says:

    the facebbok page : Vergo Avius

  3. hublot f1 king power says:

    It’s a very nice looking watch, but it doesn’t seem so practical, looks fairly difficult to be able to tell the time from looking at the dial. Moreover, it doesn’t have the conventional 12, 3, 6, and 9 numbers highlighted on the dial, which makes it even more confusing. Despite that, it’s definitely a looker, which seems to be the major function of watches today, since mobile phones and other gadgets took prominence.

  4. Samir says:

    The design is fantastic! The price-point is very appealing given that all of the other “Nouvelle Horlogerie” (NH) manufacturers have priced their products beyond the means of most average watch collectors. Despite this fact, I really admire the NH concept. A watch today can no longer be viewed in the utilitarian sense (simply telling time) and is perhaps one of the best embodiments of art, industrial design, fashion, and technology. The futuristic concepts and design complexity are also a great way for these manufacturers to carve a nice niche for themselves: They are different from the traditional, conservative, prestige makers such as Breguet, Patek, etc.; and cannot be as easily immitated by the low cost asian manufacturers like Tiajin Sea Gull, Beijing Watch, etc. who have gotten quite good at producing their own traditional designs.

    Really nice work! I may pick one up for my collection one day.

  5. […] press releases to demonstrate its ruggedness. Younger brands like Cvstos, Rebellion or Vergo Avius (reviewed on Watchprojects.com), followed a similar artistic […]

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