Located near München, Germany, ROTOR Uhren is specialized in affordable German military timepieces.
Being a lover of watches himself, founder Frank Schiffner began selling watches with his own brand in 2004 through Direct Marketing (mail order). Herr Schiffner has connections with local suppliers, and he tries to source the finest components to build watches at affordable prices.
The movements are Swiss, but Herr Schiffner has no problem with signing them “Made in Germany”. The German industry has an excellent reputation, and watches entirely made in the country are perecived as being top grade.
The designs are hardly something off the beaten paths: ROTOR Uhren replicates some of the most significant pieces of German watchmaking History that were developped for the national armed forces. The collections are divided into 3 categories: Flight watches, Classic watches and Diving watches.
The Direct Marketing approach allows ROTOR Uhren to remove middlemen between factory and consumer, and thus keep prices low. Prices go from EUR 299 for an automatic watch to EUR 799 for the automatic chronograph. I found the website Uhrbox.de, where ROTOR watches can be purchased.