Category Archives: arty

New naval timepiece from Stølås Watch Company

Posted on January 21st, 2012

I recently visited the Stølås web site  and found out that the company is releasing a great-looking naval model, available to pre-order. Here is the teaser featured on their revamped Website at the time of writing: Preamble Back in June 2010, I wrote an introduction piece about Stølås, a young and fresh micro-brand named in honour of [...]

Posted in arty, assembler, ETA 2824-2, Limited edition, militarophilia, novelty, original designs | Leave a comment

introducing: Burlington, the watch that will knock your socks off

Posted on December 8th, 2011

If you are European like me, the name “Burlington” unmistakably brings to mind the iconic and colorful “diamond harlequin” cotton blend socks adorned by the upper class of the continent. To be fair, the name Burlington may refer to many a thing besides a company of the Kayser-Roth Corporation. In case of the Burlington Watch Company, there are [...]

Posted in arty, assembler, Limited edition, novelty, original designs, Unitas 649X | Leave a comment

introducing: Neuhaus watches

Posted on September 6th, 2011

Founder Manuel Neuhaus is quite an interesting man: Having dropped out of school to become a photographer, he trained in painting and design before earning his living by producing computer graphics in the early 1990′s. Herr Neuhaus then worked as a freelance media designer, but in 2007, he discovered the facinating world of watches. Manuel [...]

Posted in arty, assembler, brand of origin, novelty, original designs, Unitas 649X | 2 Comments

Louis Erard’s fine watchmaking

Posted on March 30th, 2011

Hat tip to Jorge Merino of Timezone.com I will ask for the reader’s indulgence: I have yet failed to present the young Swiss brand Louis Erard, which features stylish and very competitively-priced collections. The thing is that the band’s first collections used to seem a little bit “gimmicky” to me. By that I mean that it seemed like [...]

Posted in arty, brand of origin, novelty, original designs, Peseux 7001 | Leave a comment

Second Degree chance in Яussia

Posted on March 28th, 2011

While pacing through the alleys of Baselworld 2011, I came across the booth of the revived Russian brand Raketa, which official Website is registered with a .SU domain name (as for Soviet Union). The new management decided to go for a tongue-in-cheek second-degree idendity, playing with strong visuals of Soviet propaganda of yester. As a matter of fact, I was welcomed by [...]

Posted in arty, assembler, brand of origin, historic designs, legacy, militarophilia, novelty, original designs | Leave a comment

Vergo Avius: affordable Nouvelle Horlogerie

Posted on March 4th, 2011

If the reader is not familiar with the French term “Nouvelle Horlogerie”, it is the name of a horological genre launched by Audemars-Piguet/Renaud Papi with Richare Mille and Urwerk; and subsequently followed by brands such as Hublot, Hautlence, CVSTOS, Concord, REBELLION timepieces, Ladoire, Linde Werdelin and the temporarily hibernated Wyler Vetta. The concept consists of building futuristic-looking mechanical watches with custom-made movements and space-age [...]

Posted in arty, assembler, brand of origin, editorial, ETA 2892-A2, Limited edition, novelty, original designs | 4 Comments

introducing: Paul’s Stuff

Posted on February 25th, 2011

Let me introduce Paul Brandt, inventor and hobby prototypist. Paul is very skilled in mechanical repairs and metal working. Some years ago, he started designing and building simple mechanical tools in stainless steel. His homepage shows an array of objects such as: knives, multi-purpose tools, pliers, and so on… Eventually, Paul started modding some watches of [...]

Posted in arty, assembler, brand of origin, Limited edition, made-to-order, original designs, pimp your watch | Leave a comment

World’s first plastic-case Tourbillon, by EmaS

Posted on February 7th, 2011

Recently, I introduced a stylish Milan-based brand called EmaS. The company recently updated their Facebook account with a picture of one their latest model, a Chinese tourbillonWatch with the escapement housed in a cage that completes a revolution in a fixed amount of minutes., which will only be produced in 4 picese, sold at USD [...]

Posted in arty, brand of origin, Limited edition, Milan, Italy, novelty, original designs, tech stuff | 2 Comments

EmaS watches: doing it with Italian style

Posted on January 22nd, 2011

In 1934, Milan businessman Sir Enrico Masserini established Masserini Orologerie S.p.A. with the intent to sell Swiss movements in Italian watch cases. After WWII, the company was renamed EMAS, based on the contraction of the founder’s name (Enrico MASserini). The company was handed over to his son Annibale and later to his grandson Enrico, who currently [...]

Posted in arty, brand of origin, legacy, Limited edition, Milan, Italy, original designs, Seagull ST19XX | 2 Comments

introducing: Magalex, run by an entrepreneur extraordinaire

Posted on January 13th, 2011

Born in 1949 in Pune, one of the largest metropolis of then-freshly independent India, Mr. Gurdeep Singh Kundan carried out a BA (Special) Economis at the University of Pune before relocating to Switzerland, where he studied Journalism and Sales Management in Fribourg and St. Gallen; and Germanic languages at the University of Bern. Besides High [...]

Posted in arty, assembler, brand of origin, ETA 2824-2, Limited edition, original designs, saturation diving, vintage movements | Leave a comment