Category Archives: brand of origin

MAT watches new collections

Posted on October 3rd, 2011

I already introduced the reader to French brand MAT in December 2009. The trade mark MAT is the accronym for Mer Air Terre (Sea, Air, Land), the 3 types of armed forces. TLex of Oceanictime recently published renderings, followed by pictures of the brand’s new collections AG5 and AG6. This new collection comes with a [...]

Posted in brand of origin, ETA 2824-2, militarophilia, novelty, original designs, Valjoux 7754 | Leave a comment

introducing: Neuhaus watches

Posted on September 6th, 2011

Founder Manuel Neuhaus is quite an interesting man: Having dropped out of school to become a photographer, he trained in painting and design before earning his living by producing computer graphics in the early 1990′s. Herr Neuhaus then worked as a freelance media designer, but in 2007, he discovered the facinating world of watches. Manuel [...]

Posted in arty, assembler, brand of origin, novelty, original designs, Unitas 649X | 2 Comments

introducing: HEXA watches

Posted on August 10th, 2011

On August 24, 2011,  new Tampa-based company Hexa watches will be releasing their first model, the K500. Save for the 500 meter marking on the dial, there is no information on specifications or price yet. Hexa watches press release: “We exist to create products that are consistently fresh and exciting by offering new and unique [...]

Posted in brand of origin, militarophilia, novelty, original designs | Leave a comment

New Instrument Watches from Christopher Ward

Posted on July 29th, 2011

Well I guess it was bound to happen some day: adapting the paradigm of a cockpit clock to the wrist is no longer a novelty. Seiko made one of the earliest documented attempts, and watches like the ZULU-01 by Trintec, the Airspeed by Revue Thommen and the BR01 by Bell & Ross were all released [...]

Posted in assembler, brand of origin, ETA 2824-2, London, UK, militarophilia, novelty | Leave a comment

Update on Hamilton’s 2011 collection Khaki Pioneer

Posted on April 13th, 2011

In my entry “Hamilton, mass-produced anachronisms“, I mentioned the new Khaki Pioneer seen at BaselWorld 2011. On close analysis, the watch revealed to be heavily inspired by early Hanhart FliegerUhren. The Khaki Conservation model (a.k.a Team Earth) was already unveiled last year by Hamilton, with the endorsement of actor Harrison Ford to support Team Earth. For a detailed description [...]

Posted in brand of origin, design blunter, ETA 2824-2, historic designs, legacy, militarophilia, Valjoux 7753 | 1 Comment

Perrelet, looking forward although the rug has been pulled from under your feet

Posted on April 7th, 2011

Before dwelving into a description of their new diving collection, I would like to walk the reader through a brief presentation of the Perrelet SA company, which inception I discussed at great length in my essay in French: “The house of cards Perrelet SA, Example of how unverified information relayed by historians can backfire at a brand’s communication strategy [...]

Posted in assembler, brand of origin, editorial, ETA 2892-A2, IP blunter, legacy, original designs, Valjoux 7750 | 5 Comments

Upcoming Archimede Outdoor model

Posted on April 6th, 2011

Icklers are a third generation of German watch case makers. They now run the family business by supplying quality watch cases to some of the nicest European watch companies. Besides the traditional case making and watch assembly, the Icklers also run several watch brands such as Limes, Autran & Viala,  Defakto and Archimedes. It seems to me that Limes, Autran [...]

Posted in assembler, brand of origin, ETA 2824-2, legacy, militarophilia, novelty, original designs, Valjoux 7750 | Leave a comment

Hamilton, mass-produced anachronisms

Posted on March 30th, 2011

For the record, guess who in 2011 A.D. still runs a Website designed for Internet Explorer only? Hamilton watch company …And to add insult to injury, they require me to upgrade from Explorer 7 to a more recent version. The browser you are using is not supported by this website, please upgrade to the latest version [...]

Posted in brand of origin, design blunter, ETA 2824-2, historic designs, legacy, Limited edition, militarophilia, Valjoux 7753 | 1 Comment

Louis Erard’s fine watchmaking

Posted on March 30th, 2011

Hat tip to Jorge Merino of Timezone.com I will ask for the reader’s indulgence: I have yet failed to present the young Swiss brand Louis Erard, which features stylish and very competitively-priced collections. The thing is that the band’s first collections used to seem a little bit “gimmicky” to me. By that I mean that it seemed like [...]

Posted in arty, brand of origin, novelty, original designs, Peseux 7001 | Leave a comment

Second Degree chance in Яussia

Posted on March 28th, 2011

While pacing through the alleys of Baselworld 2011, I came across the booth of the revived Russian brand Raketa, which official Website is registered with a .SU domain name (as for Soviet Union). The new management decided to go for a tongue-in-cheek second-degree idendity, playing with strong visuals of Soviet propaganda of yester. As a matter of fact, I was welcomed by [...]

Posted in arty, assembler, brand of origin, historic designs, legacy, militarophilia, novelty, original designs | Leave a comment