Category Archives: ETA 28XX

New naval timepiece from Stølås Watch Company

Posted on January 21st, 2012

I recently visited the Stølås web site  and found out that the company is releasing a great-looking naval model, available to pre-order. Here is the teaser featured on their revamped Website at the time of writing: Preamble Back in June 2010, I wrote an introduction piece about Stølås, a young and fresh micro-brand named in honour of [...]

Posted in arty, assembler, ETA 2824-2, Limited edition, militarophilia, novelty, original designs | Leave a comment

introducing: SK Watch Parts

Posted on November 23rd, 2011

Based in the German metalsmithing Mecca of Pforzheim, SK Watches sells pare parts for standard Swiss mechanical movements: ETA 2824-2, Unitas 6497, Unitas 6498, Valjoux 7750 and Valjoux 7751. For orders of 10 dials or more, it is possible to have a personal brand printed on the dial. For orders of 75 dials or more, [...]

Posted in custom dials, ETA 2824-2, made-to-order, parts, pimp your watch, Unitas 649X, Valjoux 7750, Valjoux 7751 | Leave a comment

introducing: Uhren Forum

Posted on November 4th, 2011

Founded by Brigitte and Olaf Vockerodt, the brand Uhren Forum aims at providing collectors with affordable watches focused on quality, design and functionality. The name is rather odd, because it is easily mistaken by Internet search engines for German-speaking “Watch Forum”. Sold at 1’780 EUR, Their flagship is a full calendar chronograph based on the Valjoux 7751. [...]

Posted in brand of origin, ETA 2892-A2, original designs, Peseux 7001, Valjoux 7750, Valjoux 7751 | Leave a comment

MAT watches new collections

Posted on October 3rd, 2011

I already introduced the reader to French brand MAT in December 2009. The trade mark MAT is the accronym for Mer Air Terre (Sea, Air, Land), the 3 types of armed forces. TLex of Oceanictime recently published renderings, followed by pictures of the brand’s new collections AG5 and AG6. This new collection comes with a [...]

Posted in brand of origin, ETA 2824-2, militarophilia, novelty, original designs, Valjoux 7754 | Leave a comment

New Instrument Watches from Christopher Ward

Posted on July 29th, 2011

Well I guess it was bound to happen some day: adapting the paradigm of a cockpit clock to the wrist is no longer a novelty. Seiko made one of the earliest documented attempts, and watches like the ZULU-01 by Trintec, the Airspeed by Revue Thommen and the BR01 by Bell & Ross were all released [...]

Posted in assembler, brand of origin, ETA 2824-2, London, UK, militarophilia, novelty | Leave a comment

Ginault, nothing but the Sub

Posted on June 30th, 2011

Established in Fremont, California, the founder of Ginault plans to offer bespoke watches based on legendary military diving watches. The Rolex Submariner is the first source of inspiration, ant there is also a dial inspired by the Omega Seamaster 300. Ginault’s Base Module 1 and Silent Service Mark II both come with a Swiss ETA 2824-2 calibre, [...]

Posted in aftermarket parts, assembler, ETA 2824-2, historic designs, legacy, made-to-order, militarophilia, pimp your watch | Leave a comment

Helson’s Fifty Fathoms

Posted on April 20th, 2011

Hat tip to OceanicTime. Developed in 1952 with the contribution of professionals, the Blancpain Fifty Fathom marked the beginning of SCUBA diving. Today, the brand Blancpain is part of the Swatch Group, and their products are positioned in the high-end price range, way above Rolex. The latest iteration of the Fifty Fathoms capitalizes on the [...]

Posted in assembler, ETA 2824-2, historic designs, militarophilia | Leave a comment

Update on Hamilton’s 2011 collection Khaki Pioneer

Posted on April 13th, 2011

In my entry “Hamilton, mass-produced anachronisms“, I mentioned the new Khaki Pioneer seen at BaselWorld 2011. On close analysis, the watch revealed to be heavily inspired by early Hanhart FliegerUhren. The Khaki Conservation model (a.k.a Team Earth) was already unveiled last year by Hamilton, with the endorsement of actor Harrison Ford to support Team Earth. For a detailed description [...]

Posted in brand of origin, design blunter, ETA 2824-2, historic designs, legacy, militarophilia, Valjoux 7753 | 1 Comment

Perrelet, looking forward although the rug has been pulled from under your feet

Posted on April 7th, 2011

Before dwelving into a description of their new diving collection, I would like to walk the reader through a brief presentation of the Perrelet SA company, which inception I discussed at great length in my essay in French: “The house of cards Perrelet SA, Example of how unverified information relayed by historians can backfire at a brand’s communication strategy [...]

Posted in assembler, brand of origin, editorial, ETA 2892-A2, IP blunter, legacy, original designs, Valjoux 7750 | 5 Comments

Upcoming Archimede Outdoor model

Posted on April 6th, 2011

Icklers are a third generation of German watch case makers. They now run the family business by supplying quality watch cases to some of the nicest European watch companies. Besides the traditional case making and watch assembly, the Icklers also run several watch brands such as Limes, Autran & Viala,  Defakto and Archimedes. It seems to me that Limes, Autran [...]

Posted in assembler, brand of origin, ETA 2824-2, legacy, militarophilia, novelty, original designs, Valjoux 7750 | Leave a comment