Category Archives: IP blunter

Perrelet, looking forward although the rug has been pulled from under your feet

Before dwelving into a description of their new diving collection, I would like to walk the reader through a brief presentation of the Perrelet SA company, which inception I discussed at great length in my essay in French: “The house of cards Perrelet SA, Example of how unverified information relayed by historians can backfire at a brand’s communication strategy […]

Posted in assembler, brand of origin, editorial, ETA 2892-A2, IP blunter, legacy, original designs, Valjoux 7750 | 6 Comments

Claro Watch SA officially bankrupt

On October 27th we mentionned about possible financial difficulties that Claro Watch SA might be experiencing. This speculation came after the sudden decision of headquarters in Bienne, Switzerland, to shut down the Bellinzona factory. The town of Bellinzona is located South of the Alps, in the Italian-speaking part of the country. Claro Watch SA operates in the field of private label watches and […]

Posted in assembler, IP blunter, Miyota 82XX, original designs, private label | Leave a comment

introducing: Terra Cielo Mare

Milan business partners Giorgio Lattuada and Emilio Fontana met success with their General Partnership company La.Fo.Ce., which is currently a distributor for prestige brand Graham. In 2001 they set on to create the brand T.C.M. Terra Cielo Mare (Earth Sky Sea), later dropping the accronym T.C.M. from the trade mark. Although they rely upon Swiss movements, […]

Posted in brand of origin, design blunter, ETA 2824-2, historic designs, IP blunter, Limited edition | 4 Comments

FHS: the table turner turned

Readers might be familiar with this blog’s position on intellectual property. Although we indirectly encourage the re-use of registered designs that have fallen into public domain, we strongly dissaprove of infringements of existing and alive intellectual property. A lengthy article in French explains how the brands, who claim to be victims of counterfeiting, have somehow contributed to the phenomenon: when […]

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100th entry

Watchprojects.com has now reached the 100th blog entry. The Independent Watchprojects.com was launched to target a market niche, but judging by the growing number of small independent brands and their popularity on forums, the genre is increasing in popularity. I would like to express special thanks to TLex of OceanicTime, for consenting to let us link back to some of the scoops he […]

Posted in IP blunter, pimp your watch, straps | Leave a comment