Category Archives: novelty

MAT watches new collections

Posted on October 3rd, 2011

I already introduced the reader to French brand MAT in December 2009. The trade mark MAT is the accronym for Mer Air Terre (Sea, Air, Land), the 3 types of armed forces. TLex of Oceanictime recently published renderings, followed by pictures of the brand’s new collections AG5 and AG6. This new collection comes with a [...]

Posted in brand of origin, ETA 2824-2, militarophilia, novelty, original designs, Valjoux 7754 | Leave a comment

introducing: Orbis Morgan Timepieces

Posted on September 26th, 2011

Founded in Hong Kong in 1997 by watch enthusiasts, Orbis Morgan Timepieces specializes in Military-inspired watches. Produced locally with Chinese mechanical movements and sold under USD 300, the watches have earned a solid reputation in Japan. On the photographs, the watches look as good as any reputable brand from Germany or Switzerland. It turns out that [...]

Posted in antimagnetic, Limited edition, militarophilia, novelty, original designs | Leave a comment

introducing: Neuhaus watches

Posted on September 6th, 2011

Founder Manuel Neuhaus is quite an interesting man: Having dropped out of school to become a photographer, he trained in painting and design before earning his living by producing computer graphics in the early 1990′s. Herr Neuhaus then worked as a freelance media designer, but in 2007, he discovered the facinating world of watches. Manuel [...]

Posted in arty, assembler, brand of origin, novelty, original designs, Unitas 649X | 2 Comments

introducing: HEXA watches

Posted on August 10th, 2011

On August 24, 2011,  new Tampa-based company Hexa watches will be releasing their first model, the K500. Save for the 500 meter marking on the dial, there is no information on specifications or price yet. Hexa watches press release: “We exist to create products that are consistently fresh and exciting by offering new and unique [...]

Posted in brand of origin, militarophilia, novelty, original designs | Leave a comment

New Instrument Watches from Christopher Ward

Posted on July 29th, 2011

Well I guess it was bound to happen some day: adapting the paradigm of a cockpit clock to the wrist is no longer a novelty. Seiko made one of the earliest documented attempts, and watches like the ZULU-01 by Trintec, the Airspeed by Revue Thommen and the BR01 by Bell & Ross were all released [...]

Posted in assembler, brand of origin, ETA 2824-2, London, UK, militarophilia, novelty | Leave a comment

Rubberize your Rolex

Posted on May 16th, 2011

Hat tip to Gregory Pons of BusinessMontres.com Rolex has a reputation for being extremely conservative when it comes to design novelties. The maison generally takes decades before implementing new designs or new technology. As an example, their recent glidelock buckle was finally introduced to supercede designs that were patented more than half-a-century ago. One of the reasons for Rolex’s exteme caution is that their new technology must be thoroughly [...]

Posted in aftermarket parts, novelty, pimp your watch, straps | 3 Comments

Upcoming Archimede Outdoor model

Posted on April 6th, 2011

Icklers are a third generation of German watch case makers. They now run the family business by supplying quality watch cases to some of the nicest European watch companies. Besides the traditional case making and watch assembly, the Icklers also run several watch brands such as Limes, Autran & Viala,  Defakto and Archimedes. It seems to me that Limes, Autran [...]

Posted in assembler, brand of origin, ETA 2824-2, legacy, militarophilia, novelty, original designs, Valjoux 7750 | Leave a comment

Louis Erard’s fine watchmaking

Posted on March 30th, 2011

Hat tip to Jorge Merino of Timezone.com I will ask for the reader’s indulgence: I have yet failed to present the young Swiss brand Louis Erard, which features stylish and very competitively-priced collections. The thing is that the band’s first collections used to seem a little bit “gimmicky” to me. By that I mean that it seemed like [...]

Posted in arty, brand of origin, novelty, original designs, Peseux 7001 | Leave a comment

Second Degree chance in Яussia

Posted on March 28th, 2011

While pacing through the alleys of Baselworld 2011, I came across the booth of the revived Russian brand Raketa, which official Website is registered with a .SU domain name (as for Soviet Union). The new management decided to go for a tongue-in-cheek second-degree idendity, playing with strong visuals of Soviet propaganda of yester. As a matter of fact, I was welcomed by [...]

Posted in arty, assembler, brand of origin, historic designs, legacy, militarophilia, novelty, original designs | Leave a comment

Certina DS Action Diver

Posted on March 28th, 2011

Hat tip to WorldTempus.com Owned by the Swatch Group, Certina isn’t exactly your typical small independent brand. For the last decade of the 20th century, Certina was positioned below Tissot in terms of pricing and finish. But over the past few years, the brand has benefitted from a quality increase in design and movements. Now, Certina use amongst [...]

Posted in brand of origin, ETA 2824-2, ISO-certified, novelty, original designs | Leave a comment