Eterna Super-Kontiki

Another brand to take heed of collectors is Eterna, who unveiled at Baselworl 2010 a re-edition of the Super-Kontiki, a diving watch popular on forums.

The new Heritage Super-Kontiki comes on a Milanese mesh band, and features an extension that allows to wear it over a diving suit.

This is a very good example of a brand tapping into its rich heritage to provide collectors with distinctive products. Were brand to do this more often, with appropriate volumes and reasonable pricing, most of the mini-brand watches featured on this blog would not need to exist.

The Heritage Super-Kontiki seems to faithfully reproduce the details of the original. It is a limited edition, so I expect all items will sell out. I only hope the price will be reasonable.

Posted in brand of origin, ETA 28XX, historic designs | Leave a comment

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