Several brands use official endorsment by armed forces as a sales pitch.
One of them is Italy-based MMT500, with a flagship model allegedly being used by the national Marina Militare and the Comando Subacquei e Incursori “Teseo Tesei”.
With 7458 km of coast, Italy ranks in the top 10 of countries with the highest military expenditure. Their Marina Militare (Military Navy) represents an important part of the armed forces, and the Italian commando frogmen COMSUBIN (Comando Raggruppamento Subacquei ed Incursori Teseo Tesei) is its elite regiment. I will spare the reader with the historical, ideological and political details, but suffice to say that the COMSUBIN is named after the Gold Medal Major considered by many Italians as one of their greatest and bravest military heroes.
It seems to be customary for Italian watch companies to pay homage to Major Tesei, but MMT500 boast about supplying the very men who follow the steps of this illustrious officer.
Playing the “used by tough men” card, the MMT500 watch is available in satin stainless steel (standard edition) or black PVD steel (ComSubIn edition).
Sized at 44 mm, the case houses an ETA 2824-2 and is rated at 50 bar (static pressure of 500 meters). It comes with three different straps (weaved, silicon or leather), a swapping tool and a carrying case.
Purchasing the watch physically in their store in Viareggio, Tuscany, will spare one EUR 100. Prices range from EUR 1000 for the standard edition to EUR 1100 for the ComSubIn edition. The watches can also be purchased online from their Website.