World renowned martial artist and actor Jean-Claude Van Damme is often derided for his parts in straight-to-DVD movies. «People who never laugh are not serious» said French writer and humorist Alphonse Allais, so in order to capitalize on a similar concept, Van Damme started to play with laudable philosophical aspirations, incidentally becoming famous in French-speaking countries for his aphorisms. The actor’s ability to make fun of himself to the second, third and perhaps fourth degree won him the heart of many former detractors. In 2007,Virgin Mobile France aired an ad starring Van Damme as himself:
«It has ensured JCVD will be remembered as an introspective, thoughtful and altogether more profound individual than anyone who ever watched him split a skull would have thought possible.» Simon Foster, SBS Film
Jean-Claude Van Damme launched JCVD watches, a sporty range of Swiss Made timepieces featuring Ronda and ETA calibres.
The design takes cues from showcase collections of the Royal Oak Offshore released by Audemars Piguet.