introducing: Burlington, the watch that will knock your socks off

If you are European like me, the name “Burlington” unmistakably brings to mind the iconic and colorful “diamond harlequin” cotton blend socks adorned by the upper class of the continent.

To be fair, the name Burlington may refer to many a thing besides a company of the Kayser-Roth Corporation. In case of the Burlington Watch Company, there are actually traces of an earlier mail order trade company which supplied pocket watches mostly manufactured by the Illinois Watch Company, which was sold to the Hamilton Watch Company around 1927. The Burlington tradinc company also imported and signed Swiss watches manufactured by H. Moser & Cie.

Now I know not if the Burlington Watch Company discussed here has any ties with the Burlington Watch Co. of yester, but I really like the branding and product design of the new company.

Assembled by hand in the US, the watches use state-of-the-Art components: cases are made in Germany, dials are made by Lüm-Tec™ and the UNITAS movements are made by ETA in Switzerland.

Take the watch pictured above, the Mustang MK: there is a myriad of watches inpired by German aviator timepieces, yet the Burlington designer managed to give a new twist to the original look. The minutes and hours hands are see-through and coated with luminous compound (I’m guessing some A-grade Super-Luminova™), and the counter for seconds has tiny lookalike screws that make it look like the part of an aircraft dashboard.

The piece pictured below, the Avro RL, features 3 big numeral indexes. I find it more reminiscent of race cars dashboards than aircrafts.

Limited to 100 pieces per collection, these watches can be bought between USD 699 and USD 779, depending on the choice of strap or bracelet.

Posted in arty, assembler, Limited edition, novelty, original designs, Unitas 649X | Leave a comment

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