Search Results for: Perrelet SA

Perrelet, looking forward although the rug has been pulled from under your feet

Before dwelving into a description of their new diving collection, I would like to walk the reader through a brief presentation of the Perrelet SA company, which inception I discussed at great length in my essay in French: “The house of cards Perrelet SA, Example of how unverified information relayed by historians can backfire at a brand’s communication strategy […]

Posted in assembler, brand of origin, editorial, ETA 2892-A2, IP blunter, legacy, original designs, Valjoux 7750 | 7 Comments

Inventions and Facts

Here are some cool inventions and their inventors for you to remember: In the eighteenth century (around 1702), Nicolas Fatio de Duillier and Pierre and Jacob Debraufre invented jewel bearings and pioneered their use in watches, greatly improving the isochronism and longevity of the movement. Initially, real jewels, such as ruby, garnet and diamond (and […]

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Vergo Avius: affordable Nouvelle Horlogerie

If the reader is not familiar with the French term “Nouvelle Horlogerie”, it is the name of a horological genre launched by Audemars-Piguet/Renaud Papi with Richare Mille and Urwerk; and subsequently followed by brands such as Hublot, Hautlence, CVSTOS, Concord, REBELLION timepieces, Ladoire, Linde Werdelin and the temporarily hibernated Wyler Vetta. The concept consists of building futuristic-looking mechanical watches with custom-made movements and space-age […]

Posted in arty, assembler, brand of origin, editorial, ETA 2892-A2, Limited edition, novelty, original designs | 5 Comments