Preamble Being on the same page with terms What is a manufacture? In English, this French word roughly translates to “factory”. For the last 10 years, marketers have hijacked the term manufacture to restrict it to high-end, vertically-integrated watch companies. The historical reality is much less black-or-white. In the South-Western area of the watch valley […]

A genre that is rarely tackled by independent watch brands is that of Flieger chronograph. Diving watch brands keep popping like mushrooms, but due to the fact that complicated movements such as chronographs cost more than double their three-hands alternatives, aspiring watchmakers almost always go for the latter to keep their price low. In this […]